By Rosemary Ford , Staff Writer
Eagle-Tribune
When Shonda Schilling wants to keep her kids out of the sun during the hottest part of the day, she’s got a tried and true method: take them to the movies.
So when it came to devising a program to keep local children safe from the sun’s most damaging rays, she knew what she wanted to do: send families to the movies - for free.
“I have a love of movies,” said Shonda Schilling, wife of Red Sox pitcher Curt Schilling and a skin cancer survivor. “I wanted it to be a program everybody could benefit from. It’s also a way to get people talking about alternatives. We have little things we need to do during the day. It’s a way to get parents to switch, kids to go swimming later on.”
Schilling and her Arizona-based SHADE Foundation teamed up with movie theaters owned by National Amusements for the program “SPF - Sun Protection Flicks.”
For the next eight Mondays, Showcase Cinemas - including Lawrence, Lowell and Woburn - will be showing a variety of children’s films for free beginning at 11 a.m.
“Our goal is to make our theater a community entertainment destination,” said Wanda Whitson, a spokeswoman for National Amusements. We like to do programs that help children - we have our bookworm Wednesdays program, where kids do a book report and get into a movie for free. We love children and this was a way to help them in a variety of ways, as well as opportunity to help Curt and Shonda Schilling.”
Schilling, who successfully battled Stage 2 melanoma, founded the SHADE Foundation to educate the public about the dangers of the sun.
“I had a form of the cancer that kills people,” Schilling said. “You tend to be shaken when it happens to you. People die from skin cancer.”
One in five children will develop skin cancer as an adult, according to SHADE.
To keep her kids out of the sun, Schilling shifts the time of her family’s activities. For example, grocery shopping, watching movies or other indoor activities take place between 10 a.m. and 2 p.m. when the sun’s rays are strongest. She encourages her children to play outside either earlier or later in the day.
“Kids are not born with marks on their skin - the damage is done as a child, when we receive our first (sunburns),” said Schilling. “We are trying to teach kids to take care of their skin - it’s the biggest organ of body that protects everything on the inside.”
Through the free movie program this summer, the theaters will show films, including “Rugrats in Paris: The Movie” and “Madagascar.” Whitson said the theater chain selected the films because they were recent, popular movies that appeal to a broad range of ages.
“The main aspect is to help kids entertain themselves, to raise their awareness about the dangers of the sun and to provide them with a nice, fun way to protect themselves,” said Whitson.
In addition to offering free movies, National Amusements will offer 44-ounce Curt Schilling collectors cups at all screenings this summer to raise money for SHADE, which is trying to erect sun shades at local playgrounds for children.
“The shade covers the playgrounds; the material is very tight, the sun can’t penetrate it,” said Schilling. “It’s a reminder (to kids and parents) we need protection. It’s safe to be under the shade.”
Participating theaters include:
* Showcase Cinemas Lawrence, 7-14
6 Chickering St., Lawrence, 978-686-2121
* Showcase Cinemas Lowell
32 Reiss Ave., Lowell, 978-551-0055
* Showcase Cinemas Woburn
25 Middlesex Canal Park, Woburn, 781-933-5330
SPF schedule
* June 25: “Rugrats in Paris: The Movie”
* July 2: “Madagascar”
* July 9: “Shark Tale”
* July 16: “Lemony Snicket’s A Series of Unfortunate Events”
* July 23: “Rugrats Movie”
* July 30: “The SpongeBob SquarePants Movie”
* Aug. 6: “The Wild Thornberrys Movie”
* Aug. 13: “Yours, Mine and Ours”
For more about the free movie series, check out www.nationalamusements.com. For more about the SHADE Foundation and its efforts to promote responsible sun behavior, see www.shadefoundation.org.
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